State of Customer Journey Marketing 2016

Where marketers are investing, winning, and failing

What makes a high performing marketer? In this report, you’ll discover findings from Autopilot’s second annual State of Customer Journey Marketing survey of 505 marketers.


You’ll learn:

  • What high performing marketers prioritize. How are high performing marketers growing revenue 58% faster than everyone else, and attaining more than 80% of their marketing goals?
  • Why high performing marketers start by mapping the online customer journey. How does customer journey mapping drive better acquisition, satisfaction, and retention rates?
  • What trends, challenges, and predictions are in store for 2017. Personalization is still in its infancy, marketing automation is at a tipping point, and predictive analytics is about to take off. What else is next?
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Marketers are becoming more sophisticated in their sales funnel strategy, as opposed to simply focusing on acquisition, and it’s working. How do you stack up? 

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About the Author

Guy Marion, Ph.D., CMO & Head of Business at Autopilot

Guy spearheads Autopilot’s go-to-market strategy, growth, and operations. Prior to Autopilot, Guy worked as Head of Online Sales at Zendesk, VP & General Manager of CollabNet, and CEO of Codesion (acq. by CollabNet). Guy blogs regularly, is a contributor to Forbes, CMO.com, and VentureBeat, and is a speaker at events like Growth Marketing Conference and Dreamforce.

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