Email Ebook for Practitioners by VentureBeat Insights

Exclusive from VentureBeat Insight

Email personalization has tremendous ROI. People who receive personalized content are more engaged, with more email opens, higher click through rates and a 6x increase in sales transactions.


In this practitioner guide, you’ll learn:

  • Key challenges, benchmarks, and strategies for best practice email personalization
  • What successful companies are doing with email personalization
  • How to increase the maturity of your personalization efforts incrementally, beyond one-off tactics
  • Survey data from 506 marketers using personalization across multiple channels
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Email personalization can get complex, involving a wide scope of data, content, and technology. But lack of information can be the greatest challenge of all — many marketers simply aren’t aware of the scope of possibilities.

About the Author

VentureBeat Insight, Andrew Jones

Research at VentureBeat is future-focused and predictive. It’s actionable. It’s something that you can rely on when making business decisions. That’s no simple matter. It requires more than pontification, more than a few desultory vendor interviews, and more than a few phone calls. It requires rigor, deep analysis, patient data collection, and tested insights. That’s how VentureBeat does research, and that’s their commitment to you!

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