Email personalization has tremendous ROI. People who receive personalized content are more engaged, with more email opens, higher click through rates and a 6x increase in sales transactions.
In this practitioner guide, you’ll learn:
- Key challenges, benchmarks, and strategies for best practice email personalization
- What successful companies are doing with email personalization
- How to increase the maturity of your personalization efforts incrementally, beyond one-off tactics
- Survey data from 506 marketers using personalization across multiple channels