Marketing Automation Performance Report 2015

Where companies are investing, winning, and failing

This report evaluates the level of awareness, satisfaction, and adoption of marketing automation software, and compares the performance of users and non-users of this marketing technology.


You’ll learn:

  • Where marketers are investing in 2015

  • How marketers are staying in touch with their contacts
  • What successful marketers are doing right
  • Why marketers are dissatisfied with their current tools
  • What marketers want in marketing automation
image

More than 60 percent of marketers use mass email blasts to stay in touch with customers, however only 13 percent are using marketing automation software. So what are they missing out on?

guy-marion

About the Author

Guy Marion, Ph.D., CMO & Head of Business at Autopilot

Guy spearheads Autopilot’s go-to-market strategy, growth, and operations. Prior to Autopilot, Guy worked as Head of Online Sales at Zendesk, VP & General Manager of CollabNet, and CEO of Codesion (acq. by CollabNet). Guy blogs regularly, is a contributor to Forbes, CMO.com, and VentureBeat, and is a speaker at events like Growth Marketing Conference and Dreamforce.

Get the Report

You Might Also Like

ebook

Improve Your SaaS Trial Conversion Rate

ebook

State of Customer Journey Marketing 2016

ebook

Email Ebook for Practitioners by VentureBeat Insights

Checkmark

Success! Your report will begin downloading now. You'll also receive a copy in your inbox soon.

Done

CLICK CATEGORY TO FILTER

PRESS ENTER TO SEARCH