Personalization Marketing: Maximize Relevance and Revenue

Exclusive from VentureBeat Insight

This report unveils fresh data and case studies that show how personalization drives dramatic results and helps marketers build better relationships with their customers.


You’ll learn:

  • Why personalization matters
  • The process of personalization: identity, content, and delivery
  • Channels and recommendations for personalization
  • How to get started with personalization
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This survey of 506 marketers finds that between 70% and 94% have seen an increase in the effectiveness of various key metrics by employing personalization.

About the Author

VentureBeat Insight, Andrew Jones

Research at VentureBeat is future-focused and predictive. It’s actionable. It’s something that you can rely on when making business decisions. That’s no simple matter. It requires more than pontification, more than a few desultory vendor interviews, and more than a few phone calls. It requires rigor, deep analysis, patient data collection, and tested insights. That’s how VentureBeat does research, and that’s their commitment to you!

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