Personalized Marketing: What You Need to Know

Findings from a 2015 sentiment survey of 1,200 consumers

Marketers today are responsible for a 360-degree customer experience. And to be successful, the modern marketer must become adept at using personalization.

This study draws from an extensive survey involving 1,200 consumers and offers valuable insights into their preferences when it comes to when, where, and how marketers are reaching out.


You’ll learn:

  • What consumers want marketers to know about personalization
  • The most effective channels for engagement
  • How personalization can drive conversion rates and 4x the results of your content
  • 5 best practices for personalizing your customer journey
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Consumers are four times as likely to respond if content is personalized, but how and where are you supposed to reach them?

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About the Author

Guy Marion, Ph.D., CMO & Head of Business at Autopilot

Guy spearheads Autopilot’s go-to-market strategy, growth, and operations. Prior to Autopilot, Guy worked as Head of Online Sales at Zendesk, VP & General Manager of CollabNet, and CEO of Codesion (acq. by CollabNet). Guy blogs regularly, is a contributor to Forbes, CMO.com, and VentureBeat, and is a speaker at events like Growth Marketing Conference and Dreamforce.

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