Marketers today are responsible for a 360-degree customer experience. And to be successful, the modern marketer must become adept at using personalization.
This study draws from an extensive survey involving 1,200 consumers and offers valuable insights into their preferences when it comes to when, where, and how marketers are reaching out.
- What consumers want marketers to know about personalization
- The most effective channels for engagement
- How personalization can drive conversion rates and 4x the results of your content
- 5 best practices for personalizing your customer journey