Creating a Successful Brand with Personalization

Duration: 60 minutes

Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history — think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few—have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions — usually by pretty substantial margins. But—how do you DO it?

The process is different at every step of the customer journey and there’s a lot that goes into personalization. What’s more, there’s a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes—and so should your strategy.

This webinar takes a holistic look at the art of personalization—from customer expectations to ROI. We’ll show you a new way of looking at identity — from both the customer’s behavior to predicting their behaviors.


In this webinar, you’ll learn:

  • How to collect data that helps visualize the customer’s journey
  • Tips on one of the biggest challenges to increasing the ROI of marketing automation
  • The theory of identity enrichment
  • Insight into best practices for personalization in different channels

Panel of experts:

  • Analyst: Andrew Jones, VentureBeat
  • Greg Petro, Chief Executive Officer, First Insight
  • Rich Lesperance, VP Digital Marketing and CRM, GrubHub
  • Elena Zheleva, Director of Data Science, LivingSocial
Watch the Replay

You Might Also Like


The Ultimate Growth Marketing Tool Stack


How to Improve Marketing Effectiveness with Customer Journeys


B2B Email Marketing Best Practices – 15 Emails in 15 Minutes


Registered Successfully

We look forward to seeing you at the event :)