Learn how Lyft uses customer journey marketing to nurture enterprise sales leads and drive growth as the leader in innovation in a competitive ridesharing economy.
In this webinar you’ll get an exclusive look at how Lyft automates marketing for their new business travel program, including:
- Which landing pages and top-of-funnel content Lyft created to convert high-volumes of inbound sales leads
- A deep dive into the journeys Lyft uses to appropriately qualify, route and nurture opportunities into customers
- How Lyft tracks the success of their journeys to revenue with Salesforce dashboards