Customer Journey Case Study: Inside Lyft’s Growth Strategy

Duration: 60 minutes

Learn how Lyft uses customer journey marketing to nurture enterprise sales leads and drive growth as the leader in innovation in a competitive ridesharing economy.

In this webinar you’ll get an exclusive look at how Lyft automates marketing for their new business travel program, including:

  • Which landing pages and top-of-funnel content Lyft created to convert high-volumes of inbound sales leads
  • A deep dive into the journeys Lyft uses to appropriately qualify, route and nurture opportunities into customers
  • How Lyft tracks the success of their journeys to revenue with Salesforce dashboards
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