How to Improve Marketing Effectiveness with Customer Journeys

Duration: 17 minutes

Successful B2B marketing is no longer just about acquisition. Today’s top performers know they must focus on the entire customer journey to drive faster revenue growth, higher satisfaction ratings, and better customer retention.

Watch Michael Sharkey’s talk from Growth Marketing Conference B2B in San Francisco to learn how you can win with customer journeys and grow your business with automation.

About the speaker

mike-sharkey
Mike Sharkey, Chief Executive Officer at Autopilot

Michael Sharkey is CEO & Co-founder of Autopilot, visual marketing software for automating customer journeys. Prior to founding Autopilot with his two brothers, Michael joined his brother Chris to grow start-up Stayz into a top Australian rental booking site which was acquired by FairFax Digital in 2006 and again by HomeAway for $225M in 2013. Michael also co-founded digital marketing agency Sharkey Media where he helped grow Australian startups. Mike named Autopilot after his love of flying and is also a passionate vegan and animal lover.

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