Like most of us, Instapage – the popular landing page builder – has spent years accumulating leads and contacts, many of whom haven’t engaged with marketing, product, or sales in months. Instapage considered purging their database of cold contacts, but they weren’t ready to give up on these individuals just yet. Instead, they launched a lead nurturing journey. And the results were startling.
In this webinar, you’ll learn:
- How Instapage nurtured cold leads into new customers at 6x their typical conversion rate, generating $30K in ARR in two months
- Strategies to nurture the right contacts, deliver the right content and build the right lead magnets for a successful reactivation journey
- Hard-earned insights around how Instapage increases email engagement and maximizes lead conversion by nurturing every customer throughout their lifecycle