Lead Generation Strategies with AllTrails CMO, Rob Schneidermann

Duration: 59 minutes

In this interview, you’ll hear Ron’s journey of building and growing AllTrails as CMO. You’ll also learn when to jump ship at your business, how to transition to founding your own company, and much more.

About the speaker

Ron Schneidermann, CMO at AllTrails

Ron Schneidermann is the CMO at AllTrails, a product that helps people explore the outdoors with the largest collection of detailed, hand-curated trail maps as well as trail reviews and photos crowdsourced from a community of 4 million registered hikers, mountain bikers and trail runners.

He previously held the role of Head of Growth at Yelp reservations where he focused on all things related to supplier acquisition, oversaw all lead generation and acquisition channels, and achieved 10x growth in reservable inventory during his first 12 months.

Yelp connects people with great local businesses. Their users have contributed approximately 115 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online.

 

Watch the interview

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