Are you missing out on the 30-50% of leads who aren’t ready to buy when they first come into contact with your business? Three quarters of these inquiries will become sales ready within 12 to 18 months, but how do they go from stranger to customer?
Lead nurturing is the process of building a relationship with prospective buyers with the goal of earning their business when they are ready to make a purchase. But what does a successful lead nurturing strategy actually look like?
Join Autopilot’s CEO Mike Sharkey, CMO Guy Marion, and Director of Marketing Sander Zaydman for a secret-packed webinar where you’ll discover exactly how to execute a lead nurturing strategy that turns strangers into customers.
In this webinar, you’ll learn:
- What “The Nurture Machine” is and why it’s important for your business
- Quick win strategies for reactivating a stagnant email list
- How to create a “lead magnet” to grow your database
- Best practices for timing and structuring your lead nurturing communications
- The key performance indicators to track what’s working and what’s not