Web Personalization Techniques from VentureBeat

Duration: 60 minutes

Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company – or anywhere in between – maximizing the relevance of your website is critical to your success.

Upwards of 97% of your web audience is anonymous. Can you afford to wait to begin personalizing until they share an email address?

Web personalization affects bounce-rates, time-on-site, page views, conversions, and other critical success metrics. In fact, we found that 87% have seen a lift of at least 5% in their most important metrics, excluding those who say it’s too early to tell. Two in five (39%) have seen increases of at least 20% in their most important metrics.

But your company is unique. What are your priorities? How do you address them? Which vendors are relevant – to your business type, company size, audience, and budget?

 

In this webinar, you’ll:

  • Learn key fail points in website personalization that are common mistakes for surprisingly large companies
  • Discover the best way to personalize website content — it’s not what you’d think.
  • Hear the best tips from industry insiders on strategic website personalization

 

Speakers:

  • Andrew Jones, analyst, VentureBeat
  • Amber Whiteman, VP Client Service, Metia
  • Jeriad Zoghby, Managing Director, Global Personalization, Accenture
  • Wendy Schuchart, analyst, VentureBeat
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